AI Content Disclosure
Effective Date: December 24, 2025 | Last Updated: December 24, 2025
Transparency About Our AI Use
At JE Horizon, we believe in transparency about our use of artificial intelligence (AI) and machine learning technologies. This disclosure explains how we use AI in our operations and what it means for you as a customer.
1. Overview of AI Use
JE Horizon utilizes various artificial intelligence and machine learning technologies to enhance our e-commerce operations and provide better service to our customers. Our AI systems are designed to improve efficiency, personalization, and customer experience while maintaining high standards of quality and accuracy.
We use AI technologies from leading providers, including but not limited to:
- Large Language Models (LLMs) for text generation and analysis
- Machine learning algorithms for product recommendations and trend analysis
- Natural language processing for customer support automation
- Computer vision for image processing and categorization
- Predictive analytics for inventory and demand forecasting
2. AI-Generated Content
2.1 Product Descriptions
Some product descriptions on our Website may be created or enhanced using AI technology. These AI-generated descriptions are based on:
- Manufacturer-provided product specifications
- Product images and visual analysis
- Category and attribute data from our suppliers
- Industry-standard terminology and descriptions
Important: While we strive for accuracy, AI-generated product descriptions may occasionally contain errors or inaccuracies. Always refer to manufacturer specifications for critical product information. If you find any discrepancies, please contact us.
2.2 Marketing Content
Certain marketing materials, including email campaigns, promotional content, and social media posts, may be drafted or optimized using AI tools. This content is reviewed by our marketing team before publication.
2.3 Image Processing
We may use AI to enhance, resize, or optimize product images for display on our Website. This processing does not alter the actual appearance of products but improves image quality and loading performance.
3. AI in Customer Support
3.1 Automated Response Systems
We employ AI-powered systems to provide faster initial responses to customer inquiries. These systems can:
- Categorize and route support tickets to appropriate teams
- Provide instant answers to frequently asked questions
- Generate initial response drafts for common issues
- Suggest relevant help articles and resources
3.2 Human Escalation
Our AI support systems are designed to recognize when human intervention is needed. Cases are escalated to human agents when:
- The inquiry involves complex issues or complaints
- Financial disputes or refund requests are involved
- The customer requests to speak with a human representative
- The AI system is unable to adequately address the concern
- Sensitive personal matters are involved
Your Right to Human Support: You can always request to speak with a human customer service representative. Simply indicate this preference in your message or email us directly at support@jehorizon.com.
4. AI in Business Operations
4.1 Inventory Management
We use AI algorithms to optimize our inventory and supply chain operations:
- Demand forecasting to ensure product availability
- Supplier selection and performance evaluation
- Optimal routing for order fulfillment
- Stock level optimization to reduce overstock and stockouts
4.2 Pricing Optimization
Our AI systems may analyze market conditions, competitor pricing, and demand patterns to suggest optimal pricing strategies. All pricing decisions are subject to human review and approval, and we maintain minimum margin requirements to ensure sustainable operations.
4.3 Fraud Prevention
We employ AI-powered fraud detection systems to protect both our customers and our business. These systems analyze transaction patterns to identify and prevent fraudulent orders, protecting your personal and payment information.
5. AI in Advertising and Marketing
5.1 Personalized Recommendations
Our Website may display personalized product recommendations based on:
- Your browsing history on our site
- Products you have purchased or added to cart
- Similar products viewed by other customers
- Trending products in relevant categories
5.2 Targeted Advertising
We may use AI to optimize our advertising campaigns on third-party platforms. This includes:
- Audience targeting based on interests and behaviors
- Creative optimization for ad content
- Budget allocation across different platforms
- Bid optimization for advertising auctions
5.3 Email Personalization
Marketing emails you receive from us may be personalized using AI to include products and content relevant to your interests. You can manage your email preferences or unsubscribe at any time using the link provided in each email.
6. Human Oversight and Review
While we leverage AI to enhance efficiency, human oversight remains central to our operations:
Quality Control
AI-generated content is periodically reviewed by our team for accuracy and quality. We maintain processes to correct errors and improve AI outputs over time.
Decision Authority
Significant business decisions, customer escalations, and sensitive matters are always handled by human team members. AI systems provide recommendations, but humans make final decisions.
Safety Guardrails
Our AI systems operate within strict parameters and safety limits. These "hard stops" prevent AI from making decisions that could negatively impact customers or exceed predefined thresholds without human approval.
Continuous Monitoring
We continuously monitor AI system performance and output quality. Any anomalies or issues trigger alerts for human review and intervention.
7. Data Usage in AI Systems
Our AI systems may process certain data to function effectively. This includes:
7.1 Types of Data Used
- Product information and specifications
- Aggregated and anonymized customer behavior patterns
- Transaction data for fraud detection
- Customer service interactions for response quality improvement
- Market data and competitor information from public sources
7.2 Data Protection
We implement robust data protection measures for AI processing:
- Personal data is anonymized or pseudonymized where possible
- Data minimization principles are applied
- Access to AI systems is restricted and logged
- Third-party AI providers are contractually bound to data protection obligations
For more information about how we handle your data, please review our Privacy Policy.
8. Limitations and Accuracy
We want you to understand the limitations of AI technology:
Content Accuracy
AI-generated content, including product descriptions, may occasionally contain inaccuracies, outdated information, or errors. We recommend verifying critical product specifications with manufacturer documentation.
Recommendations
Product recommendations are based on patterns and algorithms. They may not always perfectly match your needs or preferences. We encourage you to explore our full catalog and use search/filter functions.
Support Responses
Automated support responses may not always fully address complex or unique situations. You always have the option to request human assistance for any matter.
No Substitute for Professional Advice
AI-generated content is not a substitute for professional advice. Product information should not be considered medical, legal, financial, or other professional advice.
9. Your Rights Regarding AI
You have certain rights regarding our use of AI in relation to your data and interactions:
- Right to Human Review: You can request human review of any AI-assisted decision that significantly affects you.
- Right to Opt Out: Where applicable, you may opt out of certain AI-driven personalization by adjusting your account settings or contacting us.
- Right to Information: You can request information about how AI was used in specific interactions or decisions affecting you.
- Right to Correction: If AI-processed information about you is inaccurate, you can request correction.
- Right to Human Support: You can always request to communicate with a human representative rather than AI-assisted systems.
To exercise any of these rights, please contact us using the information provided below.
10. Contact Information
If you have questions about our use of AI, wish to exercise your rights, or want to report an issue with AI-generated content, please contact us:
JE Horizon
Email: support@jehorizon.com
Contact Form: www.jehorizon.com/contact
When contacting us about AI-related matters, please include "AI Inquiry" in your subject line to help us route your request appropriately.
Updates to This Disclosure
We may update this AI Content Disclosure from time to time to reflect changes in our AI practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this disclosure periodically.
Related Policies
This AI Content Disclosure is provided for transparency and informational purposes. Our use of AI technology is subject to our Terms of Service and Privacy Policy. Nothing in this disclosure creates additional legal rights or obligations beyond those set forth in our other legal agreements.